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Formula One audiences 40% up!

The Formula One season opening race in Bahrain saw a staggering 40% increase compared with the 2009 race in key European markets.

The Live race audience in Germany nearly doubled to 10,510,000 and UK, France, Italy and Spain also saw significant increases.

Nigel Geach, Director of IFM Sports Marketing Surveys commented “Formula One continues to have huge interest around the world and with the return of Michael Schumacher, the excitement of two World Champions in the McLaren team and Alonso in a competitive Ferrari, audiences have bucked the trend of other sports – 2010 will be an exceptional season for sponsors and teams”.

For further information contact:

Nigel Geach
IFM Sports Marketing Surveys
T: +44 (0) 1932 350600
e:nigel.geach@sportsmarketingsurveys.com

www.sportsmarketingsurveys.com

16 March 2010

Sports Marketing Surveys is part of the IFM Group with 20 offices & comprising over 300 employees worldwide. IFM Sports Marketing Surveys Head Office is located in the UK. The group is the world’s largest specialist sports, sponsorship & leisure research agency, with 26 years experience servicing clients from a range of sectors including: Sports Goods, Sponsors, Rights Holders, Governing Bodies, Agencies, Event Organisers, and those wanting information on the industry.

We understand how sport impacts on all aspects of a person’s life.

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